Hafsa Waqas
Digital Marketing & AI Video Creator
Digital marketing & AI video creator blending creative content strategy with Python and technical skills to deliver engaging campaigns.
About
Digital marketing and AI content creator with hands-on experience in marketing research, AI video generation, short form content, and social media strategy. Skilled in developing marketing concepts and creating visually engaging promotional content using Canva, CapCut, Gamma AI, ChatGPT, Google Flow, and Google Vids. Also experienced in Python, GitHub and Linux, combining creative and technical skills to develop practical digital projects.
Skills
Languages: English, Urdu
Education
A Levels
Lahore Grammar School
Projects
AI Video Advertisement — Lumia Perfumed Wax
Developed a storytelling focused promotional video for a perfumed wax product, using emotional storytelling and product positioning. Created scene concepts and AI prompts with ChatGPT and generated video scenes using Google Flow. Edited the final advertisement in CapCut, refining pacing, transitions, music, and visual consistency.
AI Video Advertisement — VOLT Energy Drink
Developed a high-energy advertising concept aimed at a youthful, active audience. Created structured AI prompts for consistent characters, product appearance, dialogue, and visual direction. Generated and edited short-form video content with a focus on brand messaging and visual storytelling.
Marketing Research Project — Nike
Researched Nike's brand positioning, USP, marketing strategies, and 4Ps. Analyzed competitor positioning, including Adidas and Puma. Researched influencer marketing, social media, and content strategy. Presented findings in a structured visual presentation using Gamma AI.
Sudoku Solver
Built a 9×9 Sudoku solver using Python and a backtracking algorithm.
File Organizer
Developed a Python automation tool using pathlib and shutil to organize files into folders based on their extensions.
WhatsApp Message Automation
Developed a Python tool that generates personalized WhatsApp messages from CSV contact data and reusable templates, with timestamped output reporting.
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