NABIHA SIDDIQI
Business Administration Student
BBA Marketing student (3.42 CGPA) with expertise in SQL and digital trends. Eager to apply consumer research insights to drive strategic business growth.
About
Passionate and motivated BBA Final Year student at Ziauddin University, majoring in Marketing with a 3.42 CGPA. Eager to secure an internship opportunity to apply academic foundation in consumer research and digital trends to real-world business challenges. Interested in Business Analytics, data-driven decision-making, market analysis, visual content creation, and social media management.
Skills
Education
Bachelor of Business Administration
Ziauddin University, Karachi
Projects
Core Research Project: Impact of AI and AR on Consumer Purchase Intention
Investigating the integrated influence of AI and AR on the digital shopping journey using S-O-R and TAM frameworks.
Business Analytics: Shopping Mall Dataset Analysis
Utilized SQL to clean and analyze large-scale retail datasets, identifying key consumer spending patterns and shopping trends.
Entrepreneurship: Cokono Business Model Design
Co-developed a shared-kitchen startup model; designed initial visual brand identity and strategic marketing roadmap.
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