Transformed NOOR ATTAR HOUSE from commodity to luxury - Bottle Before

The challenge: Client had 80 SKUs, frosted bottle with gold plastic, looked like commodity souk product. Perceived value $18, no ritual, no memory. What I did: 1. Removed clutter - Rationalized to 3 core attars only 2. New bottle - 280G frosted → 400G limestone textured off-white, blind deboss paper label, Bone #F5F1E8 + Stone #E8E0D2 3. Rebuilt system - Primary wordmark -25% tracking, sandblasted glass signage, limestone tray packaging ritual 4. New rule - Gold #B8A27A 2% max, only for nuqta + brass edge, never for type 5. Retail shift - Souk Logic (cluttered) → Temple Logic (minimal limestone) The result: Perceived value $18 → $180+, SKU 80 → 3, one calm system - SCENT IS MEMORY. Client said: "We did not add luxury. We removed everything pretending to be it." Tools: Illustrator, Photoshop, InDesign