I help SaaS, fintech, and e-commerce founders and teams turn complex product logic into interfaces people actually understand and enjoy using, so the design stops being a barrier to growth and starts being the reason users stay. How I get there: - I start with your users' actual behavior, not assumptions, through research (interviews, surveys, observations) so every design decision solves a real problem, not a guessed one. - I map the full user journey with sitemaps and flow diagrams before touching visual design, so nothing important gets missed once development starts. - I validate direction early with wireframes and interactive prototypes, so you're not paying for revisions after development has already begun. - I deliver developer-ready specs and style guides, so your dev team can build without back-and-forth or guesswork.